.jpg)
Lay’s, India’s favourite potato chips brand, has unveiled a unique and eye-catching advertisement in The Times of India, celebrating the bustling, vibrant spirit of Delhi through a creative, maze-inspired design. The print ad, released on 19th December, mirrors the city's dynamic roads and streets, guiding readers through a maze that leads to the star attraction – the first-ever Lay’s Food Truck.
In a clever mix of modernity and cultural resonance, the ad brings together Delhi’s lively streets, colloquial language, and the familiar joy of Lay’s snacks. The maze – designed as a map of Delhi – winds through iconic city landmarks, inviting viewers to explore every corner of the city while capturing the essence of its energetic food culture. At the centre of this maze is the Lay’s Food Truck, symbolising the joy of exploring new flavours while enjoying the togetherness of the city’s food-loving community.
The ad perfectly encapsulates the love Delhiites have for food, where every street tells a story and every snack holds memories. The energetic vibe of the ad celebrates how food in the capital city goes beyond necessity to become an experience. Lay's is not just sharing its chips, but introducing fans to a journey of flavours that reflect the city’s diversity.
The print campaign serves as a prelude to Lay’s exciting #WaysToLays concept, where the Lay’s Food Truck will travel across Delhi this holiday season, offering inventive dishes inspired by Lay’s signature flavours. This activation promises to turn each stop into a delightful celebration of food, flavours, and fun.
Through this campaign, Lay’s continues to highlight its commitment to connecting with fans through creativity, cultural resonance, and, of course, great taste!
