Lay’s® organised an on-ground virtual meet-and-click event with brand ambassadors MS Dhoni and Ranbir Kapoor for fans, bringing to life the experience of shared memories and snacking during cricket matches.
The event, part of the No Lay’s, No Game campaign, highlighted how Lay’s has become a part of India’s cricket-watching culture.
Lay’s®, one of India’s popular potato chip brands, increased excitement around the nationwide cricket season with an activation at Cyber Hub, Gurugram, on 23 and 24 May. The brand introduced its Virtual Meet & Click Experience, where cricket and cinema fans could take photos with digital avatars of Mahendra Singh Dhoni and Ranbir Kapoor, providing an opportunity to engage with the celebrities in a new way.
The experience allowed visitors to pose with life-like images of Dhoni and Ranbir and take home a photo as a keepsake. Photos from the event were also displayed on screens across DLF Cyber Hub.
Commenting on the activation, Saumya Rathor – Marketing Director, Lay’s®, PepsiCo India said, "There’s something truly special about coming together to celebrate the things we love — cricket, and of course, Lay’s! This season, we wanted to give fans a little magic with a chance to feel closer to their favourite celebrities and create memories that would last long after the match was over. Seeing the laughter, the energy, and the pure joy on everyone's faces has been amazing. Moments like these remind us why Lay’s will always be about more than just chips — it’s about sharing smiles, stories, and experiences that stay with you.”
As the cricket season continues, Lay’s® plans to maintain engagement with fans through similar experiences that combine flavour, nostalgia, and celebration. The campaign reflects the brand’s focus on creating connections with consumers who associate enjoying the game with Lay’s snacks.
