Gucci has announced the appointment of Lee Know, a member of the South Korean group Stray Kids, as its new Global Brand Ambassador.
Lee Know debuted with Stray Kids in 2018 and has since worked as a performer, songwriter, and composer.
He has previously worn Gucci at events and in editorial features, and attended the brand’s Cruise 2025 fashion show in London last year.
Commenting on the announcement, Lee Know said, “I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honour to be part of Gucci’s visionary journey.”
In his role as Global Brand Ambassador, Lee Know will take part in various events and initiatives hosted by the fashion house.
