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Legacy Collective, a platform devoted to promoting India’s cultural heritage, has teamed up with Tips Music Limited, a renowned Indian record label, for a unique project called Legacy Collective Roots. The collaboration aims to showcase the country's rich regional musical traditions, blending the essence of folk music with contemporary styles.
The project, which features a series of regionally inspired releases, begins with the energetic Punjabi folk song "Jutti Kasuri." Set to release on December 19, 2024, the track stars Gippy Grewal and Dhanashree Verma, with vocals by Gippy Grewal and Rashmeet Kaur. The song has been reimagined by composers Akshay and Ip, with lyrics by Ip Singh and direction by Sneha Shetty Kohli.
Hari Nair, CEO of Tips Music Limited, commented, “Our vision has always been to create content that resonates with diverse cultural landscapes. This collaboration with Legacy Collective is a strategic effort to showcase the incredible musical talent from various regions of India. Jutti Kasuri is a lively Punjabi folk celebration, reimagined for today’s audience.”
Ayaesha Gooptu, Head of Domestic Browns and RTD at Bacardi India, highlighted the project’s goal: “At LEGACY COLLECTIVE, we have always championed the spirit of India’s rich cultural heritage. Our collaboration with Tips Music celebrates India’s diverse regional musical traditions with a contemporary twist. We look forward to the upcoming releases and blending legacy with creativity.”
Gippy Grewal shared his excitement for the track, saying, “Jutti Kasuri is more than just a song – it's a celebration of Punjabi energy and spirit. We've created something that will make people dance, smile, and feel the true essence of Punjab.”
This ambitious project will feature four releases in Punjabi, Bengali, Telugu, and Marathi, each capturing the unique essence of its regional folk music while appealing to contemporary audiences. Music composers Akshay & IP explained, “Our goal was to blend traditional Punjabi linguistic nuances with a modern musical narrative, ensuring the track’s playful spirit connects with a wide range of listeners.”
