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Emphasises investors to invest in new age lending products that can help them to earn daily and improve financial stability.
What if every day could feel like a celebration? LenDenClub, India’s leading peer-to-peer (P2P) lending platform, is set to make this dream a reality with its latest campaign, “Banao Har Din Ho Khaas, Daily Earnings Ke Saath.”
The campaign takes a playful yet impactful approach to showcase how daily earnings can turn life’s little hurdles into empowering victories, proving that financial stability doesn’t just balance the books—it uplifts the spirit with LenDenClub's new offering. The campaign aims to create awareness that the daily earnings options allow lenders to earn income daily, with both interest and principal repayments credited directly to their bank accounts, providing consistent cash flow for daily expenses or long-term financial growth. The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution.
With the tagline, "Banao har din khaas, daily earning ke saath," the campaign dives into the challenges and triumphs of everyday life with two hilarious and heartwarming ad films featuring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]) and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]). The campaign’s tone blends humour with heart, ensuring that audiences feel both seen and entertained.
Commenting on the campaign, Bhavin Patel, Co-Founder & CEO of LenDenClub, shared, “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature from our lending offering that can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”
This campaign goes beyond advertising; it’s a celebration of LenDenClub’s commitment to empowering individuals to live better, stress-free lives. By making financial stability accessible and rewarding, LenDenClub is positioning itself as more than just a platform—it’s a partner in making every day extraordinary.
Aiming to raise awareness of the benefits of daily earnings, ‘Har Din Ho Khaas’ follows the success of LenDenClub's previous campaign, ‘Invest Like Hardik,’ which featured brand ambassador Hardik Pandya, celebrating the bold spirit of modern investing. With ‘Har Din Ho Khaas,’ LenDenClub continues to innovate, delivering solutions that align seamlessly with the aspirations of today’s investors.
