The Advertising Club (AdClub) has officially announced the Round 1 shortlist for the prestigious Creative ABBY Awards 2025, powered by the One Show. Leading the list are prominent creative agencies including Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas.
Also featured on the shortlist are established names such as Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, Tilt Brand Solutions, Bennett Coleman, RedBus, Havas Life, Maitri, and Coral Media.
From the digital domain, shortlisted firms include Schbang, BC Web Wise, Digitas, Interactive Avenues, Krafton, The New Thing by Talented, Rapidues Technologies, and Social Panga. Design standouts named are Open Design, Hyphen Brands, and Tree Design. In video craft, notable mentions include Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films.
The line-up of client and brand companies is led by AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Buckaroo, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart Minutes, Lays, Navneet Education, BGMI, Ikea, Star Cement, RedBus, Samsung, Central Railway, and Dream 11.
Additional brand names on the shortlist are Kansai Nerolac Paints, 7Up, Durex India, Henlo Pet Nutrition, Oreo, Spotify, Uber, KitKat, P&G Shiksha, Swiggy, Acko, Apollo 24/7, BMC, MyMuse, Robin Hood Army, Alembic Pharmaceuticals, Rapido, Sebamed, UltraTech, Yatra, CaratLane, Cathay Pacific, Dorset, Honda Motorcycle, Navbharat Times, Neeman’s, Pentonic, Pepsi, The Telegraph, and US Nomads Cafe.
Publishers and broadcasters acknowledged include Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, Hindu Group, and Zee Entertainment. Content firms such as Hogarth Studios, Publicis Production, and Ryde Studio also feature prominently. Emerging start-up agencies making a mark include Y&H, tgthr, Brave, and Believe Trinity.
Ajay Kakar, Chairman, Awards Governing Council, the Abby Awards, remarked, “The shortlist for the ABBY Awards 2025—across both Creative and Media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21st and 23rd May.”
The full list of shortlisted companies is available on the official AdClub website. Round 2 and Round 3 of the judging process are currently underway, with final winners to be revealed at Goafest 2025, taking place over three nights from 21 to 23 May.
