The Advertising Club (TAC) India held the 25th edition of the Effie India Awards 2025 at Taj Lands’ End, Mumbai. The event was presented by News18 India and News18 Marathi, and powered by CNN News18 and CNBC TV18. More than 1,000 professionals from advertising, marketing, media, research, PR and communications attended.
NESTLE India Ltd was named Effie Client of the Year, while Leo India was awarded Effie Agency of the Year. The Grand Effie was presented to McCann, Gurugram, India for NESTLE India Ltd’s campaign ‘Maggi: Why save the best for the last?’.
The 25th edition received entries from 89 agencies. The awards are judged by advertising professionals, clients and academic experts, assessing creativity, strategy and measurable effectiveness.
Speaking at the Effie, Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”
“The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation - from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact”, added, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists.
Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group CEO, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”
Category sponsors included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
The 25th edition of the Effie India Awards marked 25 years of the programme recognising marketing effectiveness in India.
