Libas, an Indian fashion brand, and Zepto, a 10-minute delivery platform, have launched a new billboard campaign across Mumbai.
The billboards have been installed in high-traffic areas such as Prabhadevi and are aimed at drawing attention through humour and references to contemporary digital culture. The campaign blends themes of fast fashion and rapid delivery, reflecting both brands’ operational focus.
Nisha Khatri, Head of Marketing at Libas, said, “We wanted to have a little fun with our audience while highlighting how seamless shopping from Libas has become. Zepto’s strong logistics capabilities will help us bring our customers closer, as we strengthen our omnichannel presence. With this association, we are empowering modern Indian women with instant access to our products. And what better way to tell that story than by entertaining the entertainment capital with some good-humoured banter on billboards?”
According to Libas, the initiative is part of a broader strategy to expand its omnichannel presence and connect with a younger, digitally engaged audience.
