Libas, one of India’s leading ultra-fast-fashion brands, introduces a campaign titled ‘Maa of All Sales’, a bold and witty take on the high-energy rush of seasonal shopping bringing back its flagship Purple Days Sale. It’s a continuation of Libas’ efforts aiming to build campaigns that go beyond price points and tap into consumer sentiments, bringing a mix of humour, emotion, and relatability to the retail experience. Strengthening the campaign’s community-first narrative, Libas collaborated with select homegrown brands including Sirona and Jain Shikanji.
As part of the campaign, Libas introduced Purple VIP Passes, allowing customers to shop for ₹3,000 by purchasing a pass worth ₹2,000, along with exclusive perks. The first 100 customers at the Lajpat Nagar store also received an additional ₹1000 discount – a gesture to reward loyal shoppers.
Sidhant Keshwani, Founder & CEO of Libas, stated, “This campaign embodies our approach to storytelling—combining scale with cultural insight and a touch of humor. ‘Maa of All Sales’ captures the energy around this period of heightened shopping activity while keeping the experience light and accessible.”
The campaign’s launch was brought to life through an immersive, multi-sensory marketing activation. At Libas’ flagship store in Lajpat Nagar, the brand turned the streets purple, creating a striking visual identity that extended from storefront façades to sidewalks. The unveiling was marked by a dramatic drop-down moment, followed by the release of hundreds of purple balloons, symbolically ushering in the sale.
Nisha Khatri, Head of Marketing at Libas, added, “This campaign was designed to be immersive at every level. From strategic brand collaborations to thoughtful shopper touchpoints like our Purple VIP Passes, every element was crafted to elevate the customer experience while staying true to our identity as a brand that champions customer experience and homegrown talent.”
At the flagship Lajpat Nagar store, a co-branded Libas x Jain Shikanji cart welcomed customers with complimentary refreshments during the opening days, enriching the in-store experience with a nostalgic, experiential element.
This campaign aims to reaffirm Libas’ commitment to redefining the retail landscape through strategic storytelling and customer-focused initiatives that resonate across India’s diverse markets. From July 26 to August 3, offering up to 70% off across categories, the offline experience was limited to only two days at all Libas stores, the sale will continue across Libas’ website and app.
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