Liberty General Insurance has unveiled its brand campaign, fronted by Bollywood actor Jaideep Ahlawat. Running from September to December 2025, the campaign takes a perspective on road rage, reminding people that peace of mind and safety should always come before anger on the road.
Conceptualised and executed by Wondrlab, the campaign captures a tension point that millions of drivers face every day.
Speaking on the launch of the campaign, Jayesh Khatri, President and Head – Retail Distribution and Marketing, Liberty General Insurance, said, “Road safety is everyone’s responsibility, and in a country like India where accidents and road rage incidents are frequent, insurance plays a critical role in ensuring protection and peace of mind. This campaign uses everyday situations to remind people that staying calm is not only wiser, but also easier when you know you are backed by the right insurance partner. At Liberty, we see ourselves as more than an insurer—we are a brand that stands for trust, responsibility, and meaningful engagement with our customers and partners. Our focus has always been on building long-term relationships and creating a sense of confidence that stays with people through life’s uncertainties.”
