Liberty General Insurance has unveiled its latest brand film, celebrating India’s 78th Independence Day. The TVC uses humourous undertones to portray the freedom and peace of mine brought to car owners by their services
The film, set against the picturesque backdrop of a family’s picnic journey, brings a light-hearted approach to the importance of roadside assistance cover, making it as entertaining as it is reassuring.
The film depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover.
Liberty General Insurance creates a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.
Mr. Parag Ved, CEO & Whole Time Director of Liberty General Insurance, shared his insights on the campaign, he said, “At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back.”
“We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Mr. Ved added.
Liberty General Insurance Ltd. (LGI) is a joint venture between Summit Asia Investment Holdings PTE Ltd.— a group company of Liberty Mutual Insurance Group, a diversified global insurer with over 900 offices across the world, headquartered in the U.S., Enam Securities, and Diamond Dealtrade.
