Liberty Shoes has unveiled its campaign, Mera Joota Hindustani Hai, a creative celebration of national pride, accessibility, and design innovation.
The campaign comprises a vibrant music anthem specially dedicated to the footwear by Liberty Shoes. The video brings alive the spirit of India through multiple languages, diverse cultural backdrops, and expressive choreography.
Speaking on the campaign and the new GST reforms, Anupam Bansal, Executive Director, Liberty Shoes, said, “With Mera Joota Hindustani Hai, we wanted to create more than just a campaign — it is a celebration of India’s diversity, pride, and design spirit. The music video showcases how Liberty footwear connects cultures and languages, while reflecting our legacy of being proudly Indian. This is a perfect time to re-ignite conversations around swadeshi sentiments with the recent GST reforms as well. It has brought affordability and balance to the footwear sector, enabling us to recalibrate pricing and make high-quality, stylish sneakers accessible to a wider audience. Together, the campaign and the reforms mark a new chapter for Liberty Shoes, where creativity meets policy to deliver real value to consumers.”
