Licious has entered India’s momos market with the launch of a new product range, marking its expansion beyond meat and seafood into a fast-growing ready-to-cook segment.
The company is targeting a category estimated at around Rs 30,000 crore, where a significant share of consumption remains unorganised. Licious said the move is aimed at addressing gaps in quality, hygiene and standardisation, particularly in meat-based offerings.
The launch extends the company’s broader strategy of formalising fragmented food categories by applying tighter controls across sourcing, processing and distribution. Licious has previously built its business around cold-chain logistics, quality checks and standardised operations in the meat and seafood segment.
Momos have emerged as a popular urban snack and meal option, driven by convenience and evolving eating habits. However, concerns around ingredient quality, freshness and sourcing, especially in informal supply chains, continue to affect consumer trust.
“Momos are one of the most loved food formats in the country, but the category has not always been matched by equally strong quality standards, especially in meat. At Licious, we saw an opportunity to change that. We wanted to build a product for Momo lovers that delivers bold taste, premium quality, and complete trust in every bite. Made with premium cuts of juicy chicken and wrapped in a thin outer layer, Licious Momos are designed to let the filling's quality shine through. With no MSG, no soya fillers, and no palm oil, they reflect our commitment to bringing cleaner, better, and more dependable choices to a category people already love,” said Tavleen Bhatia, Business Head - Value Added Category, Licious.
The initial range includes four variants: Loaded Chicken, Korean Chicken, Cheesy Chicken and Chunky Prawn. The company said the products are positioned around higher meat content, cleaner ingredients and the absence of preservatives and fillers.
Priced from Rs 199, the range is available via the company’s app and website across major cities including Bengaluru, NCR, Mumbai, Hyderabad, Kolkata, Chennai, Pune and Chandigarh, as well as select offline stores.
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