Lionsgate Play has announced its most significant festive campaign to date, titled ‘Gatecrash Lionsgate’, inviting audiences to enjoy free access to its extensive library of films and series for a full week. The campaign runs from October 18 to 24, providing viewers with an opportunity to explore a treasure trove of action-packed content at no cost.
In addition to unlimited entertainment, the campaign includes the Indian premiere of ‘Paris Has Fallen’, the latest entry in the popular ‘Has Fallen’ franchise, starting 18th October, followed by weekly episode drops.
To promote this initiative, the streaming platform has launched two quirky ad films conceptualised by Havas Media. These films feature relatable characters who find themselves living in their heads, reliving iconic movie scenes, ultimately discovering that their craving for entertainment can only be satisfied by Lionsgate Play’s rich selection of critically acclaimed titles and beloved franchises.
Anushree Bhardwaj, VP – Marketing, Lionsgate Play, South Asia, commented, "As we approach our fourth anniversary, we’re thrilled to launch our biggest campaign ‘Gatecrash Lionsgate’. This initiative promises an unforgettable entertainment experience, inviting enthusiasts to explore our diverse lineup with free access for 7 days. Additionally, we’re excited to offer exclusive access to the highly anticipated series ‘Paris Has Fallen’, ensuring an edge-of-the-seat experience."
She further added, “Our two ad films serve as a delightful reminder that the entertainment adventure you crave is just a click away. This is one gatecrash you wouldn’t want to miss! Through a dynamic mix of print, digital, and social media marketing, we’re bringing our vast library to life, drawing audiences closer to a world of premium global entertainment.”
The ‘Gatecrash Lionsgate’ campaign offers audiences a chance to experience beloved franchises and titles, including globally acclaimed films such as Past Lives, Gaslit, Tokyo Vice, and Normal People. Viewers can also enjoy popular franchises like John Wick, The Hunger Games, and Saw. As the ‘Home of Global Awards and Action’, Lionsgate Play features star-studded titles including The Iron Claw, The Beekeeper, and The Bricklayer, alongside prestigious award shows like the Primetime Emmy Awards, Golden Globes, Critics Choice Awards, and BAFTA Awards.
