Liqvd Asia has launched Tesseract, an AI-powered platform developed by its performance marketing arm, AdLift. Billed as the first tool of its kind, Tesseract is designed to help marketers monitor and optimize their brand presence across Large Language Model (LLM)-powered search platforms such as ChatGPT, Google AI Overviews, and Perplexity.
As traditional SEO techniques face increasing limitations in the age of AI-generated responses, Tesseract offers a timely solution by providing real-time insights into how brands appear within AI-driven content and conversations. The platform is positioned to help brands adapt to a search ecosystem that prioritizes context and conversational relevance over keyword-based rankings.
“Search is undergoing a seismic shift,” said Prashant Puri, CEO and Co-Founder of AdLift. “AI-native platforms are challenging the dominance of traditional search engines. Tesseract is our response—a tool that gives brands the visibility and control they need in this evolving environment.”
Tesseract allows users to track brand mentions and analyze performance across AI-based interfaces. This includes visibility in ChatGPT outputs, Google’s AI-generated summaries, and other LLM-integrated platforms. The tool provides marketers with actionable insights to adjust messaging, content, and strategy in line with how AI models present their brand.
Early adopters across sectors such as D2C, FMCG, healthcare, and retail are already seeing strong results. “The impact has been transformative,” said Rishabh Mahendru, VP – Client Success & Growth at AdLift. “Clients are outperforming traditional SEO benchmarks and discovering new channels for engagement and brand building.”
Arnab Mitra, Founder and Managing Director of Liqvd Asia, emphasized the strategic value of the launch. “With Tesseract, we’re not reacting to change—we’re anticipating and shaping it. This platform reflects our mission to equip brands with the tools needed to lead in an AI-first digital world.”
Liqvd Asia acquired AdLift as part of its broader ambition to drive innovation in digital marketing.
Tesseract is now available globally, offering scalable solutions to brands looking to gain a competitive edge in AI-era marketing. As artificial intelligence continues to redefine how consumers search and engage with content, Liqvd Asia’s Tesseract is set to become an essential tool for future-focused marketers.
