Listerine, the world's number one mouthwash brand, has announced an exciting new partnership with the Kolkata Knight Riders (KKR) as their official mouthwash partner for the Indian Premier League (IPL) 2025 season.
According to the World Health Organization, over 95% of adults in India have cavities, and poor oral health remains a significant public health concern both globally and in India. Listerine’s collaboration with KKR represents an important step in promoting oral care through IPL’s most popular cricket team, with players highlighting the importance of mouthwash as part of a daily oral care routine.
As one of the most well-known franchises in the IPL, Kolkata Knight Riders embodies the spirit of excellence, teamwork, and passion for the game. Listerine aims to bring a refreshing perspective to the cricket experience by encouraging fans to pay attention to their oral hygiene.
Speaking on the partnership, Manoj Gadgil - Business Unit Head-Essential Health & Skin Health & Oral Care & VP Marketing - Kenvue said, “We are thrilled to partner with Kolkata Knight Riders, a team that resonates with millions of fans across India. In India, oral care is often neglected as part of the overall health regime, being largely curative rather than preventive. This collaboration presents a unique opportunity for us to engage with cricket enthusiasts to highlight the significance of a comprehensive oral care regime by brushing and swishing with a mouthwash as part of their daily routine as well as when on-the-go to ensure holistic oral care. With Listerine, germs will get clean bowled, one swish at a time!”
As part of this partnership, Listerine will feature prominently in KKR’s marketing campaign, both on and off the field. Fans can look forward to engaging content, promotions, and interactive experiences that will focus on the benefits of using mouthwash for better oral health.
This partnership goes beyond cricket; it seeks to foster a culture of oral care and wellness among fans, players, and the community. Listerine encourages everyone to take a moment for their oral care, ensuring they’re ready to cheer on their favourite team with confidence.
