Liva, a leader in natural-origin fabrics, has unveiled its latest campaign, "Feel It All," aimed at reigniting the significance of fabric in clothing selections. By merging tactile sensations with emotional experiences, the campaign highlights how garments made from Liva fabrics enhance everyday moments.
The "Feel It All" campaign focuses on the vital role that fabric choice plays in shaping our daily feelings. From the fluid drape of a dress to the breathable comfort of a top, Liva transforms ordinary interactions into extraordinary experiences. Key attributes such as softness, fluidity, and breathability set Liva garments apart, ensuring superior comfort and style.
Mr. Manmohan Singh, CMO of Birla Cellulose at Grasim Industries Ltd, stated, "In today’s fast-paced world, the importance of fabric in our clothing choices is often overlooked. With 'Feel It All,' we aim to rekindle appreciation for the fabric that underpins every outfit, showcasing the joy and comfort of wearing Liva."
The campaign, executed by Gozoop’s creative team, employs a robust digital strategy to effectively communicate Liva’s brand essence across various platforms. It integrates social media engagement, interactive digital content, content marketing, and public relations to foster audience connection.
Nishant Chhinkwani, Creative Director at Gozoop Digital, commented, "Light, breathable, and flowy, Liva embodies effortless comfort. Our campaign aligns these attributes with what consumers seek—lightness, freedom, and connection. Ultimately, it’s about feeling it all while keeping it fun and breezy."
With "Feel It All," Liva reaffirms its commitment to delivering natural-origin fabrics that offer unparalleled comfort and style, making every moment feel just right.
