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Lloyd, a prominent consumer durables brand under Havells India, has announced its partnership with acclaimed actor Vijay Sethupathi to enhance its presence in Tamil Nadu. This collaboration marks a strategic move for Lloyd, aiming to engage more closely with customers in the region. The new campaign will spotlight Lloyd’s innovative products and its dedication to quality and customer satisfaction.
The campaign will be promoted through various channels, including digital, social media, print, and outdoor advertising. With Vijay Sethupathi’s endorsement, Lloyd anticipates increased visibility and appeal among Tamil Nadu consumers.
Mr. Yogesh Kumar Gupta, Executive Director of Havells India Limited, stated, “Tamil Nadu is a strategically important market for us, and we’re constantly looking for ways to deepen our presence here. By partnering with a celebrated figure like Vijay Sethupathi, we are confident in enhancing Lloyd’s visibility, brand awareness, and establishing a stronger connection with the people of the region. We have an exciting lineup of products coming up, and with this collaboration, we are sure to make a significant impact in this key market.”
Mr. Rohit Kapoor, EVP of Marketing Communications at Havells India, added, “We are delighted to welcome Vijay Sethupathi to the Lloyd family. His immense popularity and genuine connection with people make him an ideal representative for our brand. Our focus is on providing quality, reliability, and convenience, and this partnership strengthens our commitment to delivering products that meet the everyday needs of our consumers.”
This collaboration underscores Lloyd’s commitment to addressing local preferences, offering products designed to withstand Tamil Nadu’s unique climate and lifestyle needs, including energy-efficient air conditioners and powerful washing machines tailored for diverse fabric requirements. Through this partnership, Lloyd aims to reaffirm its position as a trusted name in Tamil Nadu’s consumer durables market, with more initiatives planned for the upcoming summer.
