Loca Loka Tequila continues to build momentum in India’s premium alcobev landscape with its latest on-trade association with Alta Stella, Mumbai. Known for its discerning cocktail program and thoughtfully curated portfolio, Alta Stella’s decision to onboard Loca Loka marks a significant milestone for the brand reflecting a growing appreciation for its product integrity, artisanal quality, and distinctive narrative.
In a highly competitive on-trade environment, Loca Loka’s inclusion reflects a growing openness towards new-age artisanal brands that offer both authenticity and distinction. The brand has already earned critical acclaim and awards across some of the country’s most competitive markets, reinforcing its credibility within the category. Its artisanal positioning, combined with a compelling cross-cultural narrative, played a key role in securing this association.
As part of the partnership, Loca Loka Tequila will be featured on Alta Stella’s menu, with opportunities to be incorporated into a signature cocktail further integrating the brand into the venue’s curated experience. This development highlights a broader trend within the industry where strong storytelling may open doors, but it is ultimately product quality and consistency that build trust with trade partners and consumers alike.
Rajiv Ghumman, Global Business Head, Loca Loka Tequila, shares, “While visibility and cultural relevance are important, what truly drives long-term partnerships is the strength of the product. Alta Stella is known for its sharp curation and high standards, so this association is a strong validation of what we’ve built with Loca Loka. It reflects a growing openness within the industry to embrace new brands that can deliver both on story and substance.”
Vedant Sharma - Director of Operations, Alta Stella, adds, “At Alta Stella, our approach to curation is both deliberate and evolving we’re constantly looking to introduce spirits that bring authenticity, character, and a strong point of view to the bar. Loca Loka stood out for its artisanal quality and distinctive narrative, making it a natural fit within our cocktail program. It’s important for us that every addition not only complements the menu but also elevates the overall experience for our guests.”
As Loca Loka Tequila continues to expand its footprint across key markets, partnerships such as this reaffirm its positioning as a brand that blends cultural resonance with uncompromising quality earning its place in some of the most competitive and curated environments.
