Lodestar UM secures AMFI media mandate to drive next phase of investor growth

Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI) following a multi-agency pitch. The agency will oversee AMFI’s end-to-end media strategy, planning and buying responsibilities. Through the partnership, Lodestar UM will leverage its audience-first planning, data intelligence and integrated media capabilities to support AMFI’s efforts to drive informed participation and sustained growth in India’s mutual fund industry.