Lotte India and music composer Yashraj Mukhate join hands to unveil a brand-new anthem for friendship, love and sharing - ‘We Are All Peperos’ today. With this campaign, Lotte India steps into the world of music marketing, leveraging the universal language of music to connect with India’s Gen Z.
Curated in Yashraj’s signature style, the ‘We Are All Peperos’ anthem carries music making it instantly hummable and shareable. The music video brings alive a storyline, where a boyfriend, played by Yashraj himself charmingly wins over his girlfriend’s protective brother with Pepero.
Commenting on the occasion, Milan Wahi, Managing Director - Lotte India, said “Pepero is more than just a snack. With the Korean Wave sweeping across India, we saw an opportunity to introduce Pepero through a cultural lens that deeply resonates with Gen Z. Music has always been a powerful connector, and through our collaboration with Yashraj, we hope to inspire young consumers to celebrate togetherness in the most fun and memorable way.”
Adding to this, Music Composer Yashraj Mukhate said, “Working on the Pepero anthem was an exciting challenge because it allowed me to blend the fun and quirky nature of music with the universal joy of sharing food. The peppy vibe of the track and the colorful visuals truly capture the spirit of celebration, and I’m thrilled to be part of a campaign that is all about positivity and togetherness.”
