Agilitas Sports, an Indian sportswear platform, has announced the launch of Italian sportswear brand Lotto Sport in India. Cricketers Yuvraj Singh and Abhishek Sharma are leading the launch campaign.
Agilitas aims to build Lotto into a Rs 1,000 crore brand in India over the next five years, marking a major step in expanding its presence in the sportswear and lifestyle market.
Lotto, founded in Montebelluna, Italy, has over 50 years of experience in combining sport and style. To introduce the brand to Indian audiences, the campaign features Yuvraj and Abhishek attempting to pronounce the Italian phrase “Lotto è un marchio di eredità italiana” (which means “Lotto is a brand of Italian heritage”). The light-hearted video reflects the brand’s human and relatable approach to storytelling.
Abhishek Ganguly, Co-Founder and CEO, Agilitas Sports, said, “This isn’t just a market entry—it’s the start of building a brand fuelled by ambition and strong category dominance. Lotto has global legacy, but we’re shaping it for modern India. The launch content is unfiltered and unscripted because that’s how we plan to build this brand: with authenticity, intrigue and fun.”
Yuvraj Singh’s association with the founding team and Abhishek Ganguly dates back to 2011. He is a friend and an early investor of the company. He said, “Lotto’s vibe is different—it’s expressive, stylish, and unapologetically fun. That’s what drew me in. As an athlete and entrepreneur, I want to back brands with soul. And this is only the start, with a very exciting YWC x Lotto collab coming soon.”
Abhishek Sharma, said, “Lotto lets you be yourself—it’s bold, effortless, and doesn’t try too hard. That’s what makes it stand out. I’m thrilled to be part of a brand that blends style and sport so seamlessly. The product looks sharp, feels great, and has a vibe I really connect with. For me, this is more than just a partnership—it’s about repping something I truly believe in.”
