Lotus Derma Botanics has unveiled its first-ever product campaign highlighting its bestselling innovation — the Lotus Derma Botanics Blemish Free Face Wash. The integrated advertising campaign that will be broadcast on Television, OTT, social media and digital platforms to grab maximum eyeballs.
After conducting an in-depth consumer study, Lotus Derma Botanics discovered that people who depend only on strong clinical activities often end up battling redness, irritation, and flakiness. This insight, inspired the brand to develop a dermatologist-formulated range crafted specifically to meet the needs of sensitive skin.
The Lotus Derma Botanics Blemish Free Face Wash features a blend of a clinical active Kojic Acid, for targeted efficacy and oxidant rich multi-berry, a botanical extract, for soothing nourishment.
The TVC tells the story of a young college girl dealing with acne marks, who’s encouraged to make smarter skincare choices. The film highlights a simple truth: one should be equally mindful of what they put on their skin. It reinforces that relying solely on chemicals or clinical activities isn’t enough—real improvement comes from balanced, well-thought-out formulations. The film ends by showcasing the complete Lotus Derma Botanics range.
Elaborating on the new Lotus Derma Botanics campaign, Nitin Passi, Chairman & Managing Director, Lotus Herbals, says, “Lotus DermaBotanics Blemish Free Face Wash is among the best-selling products from our new, innovative DermaBotanics range developed in collaboration with dermatologists. Backed by over 30 years of in-house R&D and world-class manufacturing expertise, Lotus DermaBotanics represents a truly unique set of dermatological formulations. The range combines high-efficacy clinical actives with potent botanical extracts known for their antioxidant benefits and safety profile. With the launch of our TVC, supported by digital and retail outreach, we aim to connect with consumers seeking effective solutions for acne marks, dark spots, and pigmentation and provide them with safe, effective solutions.”
The TVC will be broadcast across national and regional channels including a co-powered sponsorship on Zee Bangla for one of West Bengal’s biggest shows, Sa Re Ga Ma Pa. The campaign will also run on Amazon MX Player mobile app, to reach a wider audience. Additionally, it will be showcased on the brand’s social media platforms including Facebook, Instagram and YouTube as well as the Lotus Herbals website.
.jpg)
