Lowe Lintas and LTK Industries have launched a new campaign for HINT, featuring actors Tiger Shroff and Tara Sutaria. The campaign acts as a sequel to last year’s ‘Bhagakar Le Jaunga’ and introduces a new phase for the brand.
The film continues the story of characters Vikram and Priya, with a revised narrative and updated brand positioning.
Sandeep Seksaria, Managing Director, LTK Industries, said, “Establishing strong characteristics along with great storytelling has always been a part of our communication strategy. As we grow, evolve and expand our portfolio, we continue to take this legacy forward with 'Ek Hint To Dete' campaign. With trademark wit and humour, the films establish Hint's new identity to our customers.”
Conceptualised by Lowe Lintas, the film opens with Priya (Tara Sutaria) being taken away by her father on a private jet, attempting to separate her from Vikram (Tiger Shroff). Confident that Vikram cannot reach them, the father states, “No matter how much he tries, Vikram won’t find you.”
Turbulence then disrupts the flight, leading to an emergency evacuation. Priya is left alone on board. The scene ends with Vikram revealed as the captain of the aircraft, dressed in Hint innerwear.
Sundarkrishnan Sharma, Group Creative Director, Lowe Lintas, said, “To build the world of HINT we designed Bollywood style mini-entertainers featuring Tiger Shroff and Tara Sutaria. It has been an exciting journey in building a brand world that doesn't just entertain but also engages with the audience. The campaign takes off from the iconic Vikram-Priya love story and pushes it to the next level.”
The campaign is currently running across television, digital, out-of-home and social media platforms.
