At the 2025 Cannes Lions International Festival of Creativity, Lowe Lintas has earned two shortlist spots in the Pharma category for its ‘Dawai Reader’ campaign, crafted for Alkem Laboratories. The recognition highlights the agency’s impactful work in healthcare communication and its focus on engaging medical professionals through innovative content.
The campaign has been shortlisted twice under the Healthcare Professional Engagement subcategory, recognising its innovation and communication tailored specifically for the medical community.
The campaign aimed to provide healthcare professionals with global medical updates, webinars, and continuous education resources. It is part of Alkem's broader strategy to empower healthcare professionals with the latest scientific knowledge and foster stronger connections with them, ultimately improving patient care.
Both entries feature the same campaign, highlighting its multi-dimensional approach in engaging healthcare professionals and the jury’s appreciation for its effectiveness within the pharmaceutical space.
With these two shortlists, Lowe Lintas has earned a place on the global shortlist stage, reflecting the agency’s continued presence in purpose-driven healthcare communication.
The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists across other categories to be revealed in the coming days.
