L&T Finance Ltd. (LTF), a retail financier supporting small and medium enterprises (SMEs), has launched an AI-powered microsite as part of its ‘Aapke Business Ka Game Changer’ Business Loan campaign.
The microsite, available at www.LTFGameChanger.in, enables business owners to create personalised business posters and taglines featuring the campaign’s brand ambassador, Jasprit Bumrah. These posters can be shared on social media platforms. Selected entries may also be included in the company’s Out-Of-Home (OOH) campaign.
LTF is among the early adopters in the Banking, Financial Services, and Insurance (BFSI) sector to use an AI-enabled microsite for a customer-focused campaign.
Ms. Kavita Jagtiani, Chief Marketing Officer (CMO) at LTF, said, “Our intuitive microsite showcases our dedication to empowering customers beyond just offering financial solutions. We are celebrating game changers in businesses by leveraging new-age AI tech as it allows them to craft their business tagline and generate a personalised business poster featuring Jasprit Bumrah. It not only helps them significantly enhance their visibility but also prominently places their business in the spotlight, powered by our Business Loans.”
As part of the campaign, customer testimonials are featured on the company's website and YouTube channel, outlining individual business journeys and the role of LTF Business Loans.
The initial phase included a television commercial featuring Jasprit Bumrah, which outlined key Business Loan features such as a fully digitised process, fast disbursal, and app-based withdrawal. The campaign also included outdoor advertising such as hoardings, airport branding in Mumbai and Delhi, and inflight magazine placements. The integrated campaign is running in seven cities: Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
