L&T Finance Ltd. (LTF), one of India’s leading retail financiers, has unveiled a new television commercial for its Business Loan product, starring celebrated Indian cricketer Jasprit Bumrah. The campaign is anchored by the tagline, ‘Aapke Business Ka Game Changer’, drawing a parallel between Bumrah’s game-changing impact in cricket and LTF’s ambition to empower Indian businesses through innovative financial solutions.
The commercial highlights key features of LTF’s Business Loan offering, including a fully digital process, rapid loan disbursal, and an app-based withdrawal facility tailored to the evolving needs of today’s entrepreneurs. These features, combined with Bumrah’s endorsement, position the loan as a reliable and efficient tool for businesses seeking to grow and thrive.
Speaking at the launch, Mr. Sudipta Roy, Managing Director and CEO at LTF, said, “We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today's rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish. Recognizing this critical need, LTF is dedicated to serving as a powerful catalyst for entrepreneurial growth through its innovative and tech-enabled financial solutions. We deeply understand the multifaceted challenges that entrepreneurs encounter, from navigating fluctuating market conditions to managing operational cash flow. Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers' success.”
Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, added, “Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’. Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience.”
The commercial will air on leading business news channels. A wider promotional campaign accompanies the TVC, including outdoor advertising with hoardings and airport branding in Mumbai and Delhi, inflight magazine placements, and a comprehensive digital rollout featuring Jasprit Bumrah.
Further, the company is undertaking influencer marketing, launching a dedicated microsite, and driving engagement across various social media platforms. The integrated marketing campaign will span key cities including Mumbai, Delhi, Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
