Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], has announced the continuation of its collaboration with Lucien Laviscount for the brand’s Spring Summer 2025 Watch campaign. Laviscount, first introduced as the brand’s Watch ambassador in Autumn 2024, returns for a new campaign highlighting the latest men’s and women’s timepieces.
“It’s so special to continue representing TOMMY HILFIGER and bringing my style to this iconic brand,” said Lucien Laviscount. “Watches are all about the details and that’s what I love about this collection. It’s chic, elegant and hits all the right notes – and that’s pure Tommy through and through.”
The Spring Summer 2025 Men’s Watch collection includes the Bank model, a motorsport-inspired design with a red aluminium pusher guard and an integrated silicone strap. The TH85 Carbon Chronograph features a polished enamel dial with the TH Monogram, sub-dials, Cordura straps, and a silicone backing.
The Women’s Watch collection includes tank-shaped designs with faceted link bracelets, sculpted cases, and sunray dials. It also features a modern boyfriend watch with crystal markers and sport-style details.
The collection is available across India at Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger outlets, and selected watch retailers. Customers can follow updates and share their own experiences on social media using #TommyHilfigerWatches and @TommyHilfiger.
