Zydus Wellness’ Glucon-D has launched an initiative titled ‘Energy Ka Gola’, aimed at addressing energy loss in children due to extreme summer temperatures. The activity involved the distribution of over 700 kilograms of ice golas infused with Glucon-D glucose and Vitamin C at more than 100 playgrounds and sports venues in Hyderabad, Kolkata, Lucknow, and Mumbai.
The initiative reached more than 10,000 children, providing ice golas in flavours such as Orange, Mango, and Nimbu Pani. According to the company, the aim was to help children maintain energy levels during outdoor activities in high heat and humidity, conditions that can cause rapid glucose loss and fatigue.
Glucon-D, which contains glucose and Vitamin C, is formulated to provide quick energy and support immunity. The product is marketed as suitable for use in hot and humid conditions where energy loss through perspiration is common and the risk of infections is considered higher among children.
“As summer weather swings between extremes, our approach to children’s wellbeing must adapt just as swiftly. Glucon-D, a trusted household name for decades, continues to deliver instant energy and immunity support when it is needed most. With Energy Ka Gola, we are blending nostalgia with science to offer a timely, accessible solution, one that is rooted in legacy but designed for today’s summer challenges. It is a reflection of our enduring commitment to fuel the energy and resilience of India’s children,” said Tarun Arora, CEO, Zydus Wellness.
A campaign film was released to mark the conclusion of the activation. The video shows a transition from empty playgrounds to children returning to outdoor play after consuming Glucon-D infused golas. The film is positioned as a visual representation of the campaign’s purpose and outcome.
Alongside on-ground efforts, local influencers, coaches, and community leaders participated in the campaign, promoting messages around recognising fatigue and the role of energy management in children’s health.
