M·A·C Cosmetics India has unveiled its latest bridal campaign, “Forever in M·A·C”, centred on the family portrait as a defining moment of an Indian wedding.
The campaign features Tania Shroff as the bride, alongside Ujjwala Raut as her mother, Ankit as her brother, Subiksha Shivakumar as her bridesmaid and Nejm as her cousin. The film follows the group through the getting-ready process before bringing them together for the final family portrait.
M·A·C Artists play a central role in the campaign, showcasing their work across makeup, hair and styling while appearing in the campaign visuals. The film also incorporates beauty close-ups and product moments alongside the cast's individual personalities.
The campaign marks the first India-specific campaign from Nicola Formichetti since he became Global Creative Director at M·A·C Cosmetics. It brings his creative direction to the Indian bridal market, combining the brand's established focus on artistry and self-expression with the cultural relevance of weddings in India.
Speaking about the campaign, he says, “M·A·C and India naturally belong together. India has this incredible beauty community – the love of colour, the artistry, the cultural richness. It’s not just about makeup. It’s about celebrating the individuality and tradition India brings. It’s a match made in heaven. Since the beginning, M·A·C has stood for artistry, individuality, and self-expression. This campaign stays true to that legacy, but it speaks to a new generation – one that moves seamlessly between tradition and modernity. It’s classic M·A·C, but reimagined through a fresh lens. We’re celebrating these beautiful moments, blending local relevance with a global perspective. That’s what makes the magic happen. We are honored to celebrate these special moments with all of you. At M·A·C, we’re your toolbox of creativity, here to make these moments truly special and unforgettable.”
Through “Forever in M·A·C”, the brand is using its artists, product expertise and culturally relevant storytelling to reinforce its position in one of India's key beauty occasions.
