Mad Over Donuts (MOD) has announced a delectable new partnership with KITKAT, bringing together two iconic brands to deliver a uniquely indulgent experience. The collaboration promises to tantalise taste buds with a new range of donuts and shakes that combine MOD’s beloved recipes with KITKAT’s signature chocolate crunch.
Tarak Bhattacharya, Executive Director and CEO, Mad Over Donuts, expressed his enthusiasm for the partnership, stating, “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”
The new offerings include several mouth-watering creations such as the Swirl it Up, DND Donuts, and Break Time Bliss. Each donut features the unmistakable crunch and chocolatey goodness of KITKAT. Additionally, MOD is launching The Break Shake, a creamy, refreshing beverage that incorporates KITKAT’s iconic flavour into a delectable shake with a satisfying crunch. Perfect for enjoying with friends or as a sweet treat during a break, these new products are designed to bring a burst of joy to every bite and sip.
Saurabh Makhija, Director at Nestlé Professional, commented on the collaboration saying, "It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with MAD OVER DONUTS is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”
To celebrate this exciting launch, Mad Over Donuts hosted a special event at their flagship store in Viviana Mall. The event, attended by media representatives and influencers, featured a chance to meet Tarak Bhattacharya and Saurabh Makhija, and included exclusive photo opportunities. Guests were treated to a first-hand taste of the new KITKAT-infused donuts and shake, capturing memorable moments of the launch.
This collaboration between Mad Over Donuts and KITKAT marks a significant milestone in the world of sweet treats, offering an innovative twist on classic favourites. Whether you're a fan of donuts or a KITKAT aficionado, this new range is sure to make your taste buds dance with delight.
