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Madhuri Dixit Backs Wellness Tea Brand Chaimaa

The collaboration highlights the brand’s commitment to blending heritage with contemporary wellness, offering a sensorial experience through its meticulously crafted white tea blends

BY TEAM IMPACT
12th May 2025
Madhuri Dixit Backs Wellness Tea Brand Chaimaa

Chaimaa, a premium tea brand rooted in wellness and quiet luxury, has teamed up with Bollywood icon Madhuri Dixit to redefine white tea as a symbol of mindful indulgence and self-care.

Unveiled in a new video on the brand’s official YouTube channel, Dixit invites viewers to embrace Chaimaa with the words: “Start your day with Chaimaa Tea — the soul of India, poured into a cup.” The collaboration highlights the brand’s commitment to blending heritage with contemporary wellness, offering a sensorial experience through its meticulously crafted white tea blends.

Founded by two brothers with a vision of bringing purity and sophistication to tea culture, Chaimaa’s collection features four signature variants: Original White Tea, Chamomile White Tea, Rose Tea (all priced at ?599), and Green Tea (?159). Each blend is made in small batches using high-quality ingredients sourced from renowned tea gardens.

“At Chaimaa, we craft more than tea — we create intentional moments,” said Shubham Sharma, Co-Founder and Managing Director. “Each blend is a reflection of integrity, luxury, and the therapeutic richness of natural ingredients.”

Madhuri Dixit, known for her graceful persona and holistic approach to health, echoed this philosophy: “Chaimaa helps me find moments of calm and nourishment. Their blends align perfectly with my focus on health, mindful eating, and a balanced lifestyle.”

With a growing audience of conscious consumers and wellness enthusiasts, Chaimaa positions itself as more than a beverage brand, it's a quiet celebration of elegance, offering an elevated ritual to unwind and rejuvenate.

https://youtu.be/9kZhdm9hzOA

  • TAGS :
  • Madhuri Dixit
  • chaimaa

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