Malabar Gold & Diamonds has launched Nayraa, a natural gemstone jewellery collection featuring actor and model Srinidhi Shetty as its face. The launch is part of the brand’s Gemstone Jewellery Festival, being held across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka.
As part of the festival, customers can avail of up to 25% off on making charges for gemstone and uncut jewellery until September 14, 2026. Nayraa draws on traditional Chillai and Pachi craftsmanship, combining gold with natural precious gemstones. The collection uses contemporary designs while retaining elements of traditional gemstone jewellery.
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Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said, “Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards. Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets. The Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”
The campaign positions the collection towards younger consumers, with the brand highlighting design, craftsmanship and natural gemstones as key product attributes. Alongside Nayraa, the festival features Malabar Gold & Diamonds’ wider range of gemstone and uncut jewellery, supported by in-store experiences designed to encourage consumers to explore the category.
The collection and festival form part of the retailer’s strategy to strengthen its presence in the gemstone jewellery segment while combining traditional craftsmanship with contemporary design and consumer-led retail initiatives.
