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Zydus Wellness has announced Bollywood actress Malaika Arora as the new face of its stevia-based sweetener, Sugar Free Green. Known for her dedication to fitness and healthy living, Malaika’s partnership with the brand highlights the synergy between maintaining a healthy lifestyle and indulging in sweet treats without the guilt.
In a new three-part campaign, Malaika inspires consumers to enjoy sweetness without compromising their well-being. The timing of this partnership aligns with the rapid growth of India’s natural and organic food market, as more consumers seek healthier alternatives to sugar. Made from 100% natural stevia, Sugar Free Green provides a guilt-free sweetening option for fitness-conscious individuals who want to enjoy their sweet cravings.
With a 95% market share in the sweetener category, Sugar Free has been a trusted name for over three decades, and this collaboration with Malaika reinforces the brand’s commitment to promoting responsible indulgence and wellness.
Tarun Arora, CEO of Zydus Wellness, commented, “We are proud to lead the change in consumer preferences towards healthier and sustainable alternatives. As more people focus on their health, they are realising the impact of sugar on well-being, and the rise of organic products reflects this shift. Sugar Free has always offered delicious, natural alternatives, and this partnership with Malaika exemplifies our mission.”
Malaika Arora added, “Being mindful of my food choices is key to my lifestyle, and Sugar Free Green allows me to enjoy my favourite foods without the extra calories. It’s my secret to a balanced diet, and I’m thrilled to share this with others.”
Malaika, who frequently shares glimpses of her healthy lifestyle, recently revealed in an Instagram reel that she loves enjoying her tea, coffee, and favourite dessert, tiramisu, with Sugar Free Green as her go-to sweetener.
