Beauty brand Maliao has unveiled its new Eid campaign, ‘Noor-E-Eid’, a digital initiative that celebrates the spirit of the festival through moments of preparation, joy and togetherness.
The campaign centres on the idea of ‘Noor’, symbolising the glow that reflects the happiness shared during Eid celebrations. Through a film-led narrative, the campaign captures everyday rituals associated with the festival, from wearing traditional outfits to applying kajal and lip colour before stepping out to celebrate.
The storytelling highlights how festive makeup becomes an integral part of the occasion, positioning beauty as a reflection of tradition, confidence and celebration. The visuals follow women as they prepare for the festivities and share joyful moments with loved ones, underscoring the emotional warmth associated with Eid.
Talking about the campaign, Aarhan Khan, CEO, Maliao, said, “Eid is a celebration of togetherness, gratitude, and joy. With Noor-E-Eid, we wanted to capture the beauty of festive preparations and highlight how makeup becomes a part of these cherished moments. The campaign celebrates the glow that comes not only from makeup but also from the happiness of the festival itself.”
With ‘Noor-E-Eid’, Maliao aims to strengthen its cultural connection with consumers by weaving festive traditions into its brand narrative. The campaign is being promoted across digital platforms and social media, inviting audiences to celebrate their festive glow and the spirit of Eid with the brand.
