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Way2News, one of India’s leading hyperlocal news platforms, has announced the appointment of Mansi Shah as Region Head – West. With nearly two decades of experience in media and advertising sales, Mansi will lead monetisation efforts and establish strategic partnerships to drive growth in Western India. Her appointment is part of Way2News’ strategy to enhance its presence in the rapidly evolving regional content space.
Mansi steps into her role at a pivotal moment for Way2News, which is capitalising on the increasing demand for hyperlocal content across India. The platform is renowned for delivering relevant and trustworthy news to millions and aims to strengthen relationships with advertisers. Mansi’s extensive background in media sales, particularly in Hindi-speaking and other regional language markets, positions her as a key asset in creating innovative advertising solutions that resonate with local audiences.
Welcoming Mansi to the team, Raju Vanapala, Founder & CEO of Way2News, stated, "We are excited to welcome Mansi. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in enhancing our offerings to advertisers in the region."
Commenting on her new role, Mansi Shah, Region Head – West at Way2News, said, "I am eager to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News provides a unique opportunity for brands to engage with local audiences, and I look forward to leveraging my experience to drive growth in the Western region. Together, we will create impactful advertising solutions that resonate with consumers and help brands build meaningful connections."
Prior to joining Way2News, Mansi served as Director of Ad Sales at Viacom18 Media Pvt Ltd for over 12 years, playing a crucial role in driving revenue for iconic television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience encompasses managing ad sales across various media platforms, from Hindi GECs to regional channels like Colors Marathi, Colors Gujarati, and Nickelodeon. With her expertise in advertising strategies and team leadership, Mansi is poised to support Way2News' expansion efforts.
