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Maruti Suzuki India Limited (MSIL), India’s largest passenger vehicle manufacturer, has unveiled its bold vision for the future of electric mobility, named 'e For Me'. This innovative strategy integrates state-of-the-art electric vehicles, pioneering technology, and a comprehensive charging infrastructure to foster a seamless electric vehicle (EV) adoption experience for Indian consumers.
A Dual-Powered Approach
The 'e For Me' vision is underpinned by two primary pillars:
- Electric Products: Maruti Suzuki’s first-ever eBorn SUV, the e VITARA, marks the beginning of its electric journey. This vehicle is designed specifically for Indian customers, showcasing the company’s commitment to making electric mobility accessible and appealing.
- Electric Ecosystem: The company is actively working on creating a robust ecosystem that simplifies EV adoption by integrating efficient charging solutions, further enhancing the ownership experience.
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, commented, "Our 'e For Me' vision represents a defining moment in India's electric mobility transformation. While Maruti Suzuki has been India's trusted mobility partner for over four decades, today, we are introducing a revolutionary approach to electric mobility that puts the customer at the core. This strategy goes beyond just launching electric vehicles – it is about creating an entire ecosystem that makes the transition to electric mobility natural and seamless for every Indian. We are excited to showcase the complete dimension of 'e For Me' at the upcoming Bharat Mobility Global Expo 2025, where visitors will experience first-hand how we are reimagining the future of mobility in India."
Global Debut at Bharat Mobility Global Auto Show
As part of its strategy to position India as a global leader in automotive innovation, Maruti Suzuki will debut its 'Made-in-India-for-the-World' eBorn SUV, the e VITARA, at the Bharat Mobility Global Auto Show 2025. The company’s 3,300 m² pavilion at Hall No. 5, Bharat Mandapam, New Delhi, will display the eBorn SUV alongside a variety of lifestyle concept vehicles. The showcase will include renowned models like the Dzire, Swift, Invicto, Jimny, Fronx, Grand Vitara, and Brezza, emphasising Maruti Suzuki's commitment to sustainable mobility and cutting-edge technology.
