.jpg)
Maruti Suzuki India Limited (MSIL) has unveiled its first Battery Electric Vehicle (BEV) SUV, the e VITARA, at the Bharat Mobility Global Expo 2025. The launch reflects the company’s commitment to decarbonisation and its goal of making mobility sustainable for all, alongside the introduction of its comprehensive 'e for me' Electric Eco-Solutions.
The e VITARA is built on the ground-up HEARTECT-e platform, offering superior performance, excellent range, and uncompromised comfort and safety. The vehicle will be sold under the premium NEXA channel, aligning with NEXA’s core values of innovation, sophistication, and delivering premium customer experiences.
Mr. Toshihiro Suzuki, Representative Director and President of Suzuki Motor Corporation, spoke at the unveiling: “We aim to make BEVs attractive to customers through a three-pronged strategy. First is to develop a BEV-dedicated platform for optimum performance. Second is to evolve the right product for the target markets, based on customer requirements. The third is to leverage our global economies of scale and concentrate manufacturing at a single location for the world. For this purpose, we have chosen India as the global manufacturing base due to its quality products, and scale merit. And this is exactly the vision of Hon’ble Prime Minister of India, Mr. Narendra Modi, to Make in India.”
Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, added: “The e VITARA is an SUV built on the all-new platform, called HEARTECT-e, exclusively designed for electric vehicles. It comes with highly efficient battery pack options to deliver more than 500 km on a single charge. We have equipped the e VITARA with several premium and advanced features such as Level 2 ADAS, Integrated Digital Display, and Next-Gen Suzuki Connect.”
Takeuchi further outlined Maruti Suzuki’s strategy to boost EV adoption, stating: “Our goal is to create Electric Eco-Solutions for customers. We call it ‘e for me’. We will offer smart home chargers along with installation support, leverage our vast network to provide fast charging in the top 100 cities in the first phase, and then expand further. Within these cities, every 5 to 10 km a customer will find a charging point by Maruti Suzuki. We are also preparing 1,500 EV-enabled service workshops across more than 1,000 cities with specially trained personnel and equipment to address all EV-related support, including charging. Additionally, we will provide roadside assistance all over India.”
The e VITARA will be rolled out in phases across NEXA dealerships nationwide, with Maruti Suzuki reaffirming its vision to establish India as a global hub for electric vehicle manufacturing. The vehicle will be exported to over 100 countries, including key markets such as Japan and Europe.
