Max Level, a marketing and public relations agency focused on the gaming sector, has secured the PR mandate for Riot Games in India and South Asia. Riot Games is the developer and publisher behind titles such as League of Legends, Teamfight Tactics, and VALORANT.
As part of the engagement, Max Level will manage Riot’s communications strategy across India, Bangladesh, Nepal, and other South Asian markets. The agency will support brand campaigns, esports initiatives, product updates, and community-focused storytelling.
The collaboration will focus on creating regionally relevant narratives in line with Riot’s approach to player engagement. Riot Games has expanded its reach beyond gaming, notably through transmedia projects such as Arcane: League of Legends, an Emmy Award-winning series on Netflix.
Max Level was selected following a competitive multi-agency pitch process. The selection was attributed to the agency’s understanding of the gaming and esports audience and its approach to culturally relevant communication.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, "Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace."
Max Level’s responsibilities will include campaign support for Riot’s products and IPs, regional promotion of global esports events, and guidance on community engagement and collaborations with content creators.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23 and is projected to grow to $7.5 billion by FY28. The country has over 568 million gamers, nearly half of whom are paying users, making it the largest consumer of mobile games globally.
