Maybelline New York and Snapchat Launch ‘MNY Look Studio’ for Festive Season

Maybelline New York, in partnership with Snapchat, has introduced MNY Look Studio, an AR-powered beauty platform designed specifically for India’s festive season. According to the brands, the experience is intended to inspire creativity and confidence, helping users explore, experiment, and express themselves for various occasions.

Developed by Snapchat’s in-house innovation studio, MNY Look Studio is described as placing professional makeup tools at users’ fingertips, enabling them to create, save, and share looks digitally. The brand claims it functions as a virtual makeup artist, assisting users in discovering festive-ready looks and identifying Maybelline products to replicate them.

The platform, launching ahead of India’s festival season, is set to feature AR makeup experiences for occasions including Navratri, Diwali, and Pujo. As claimed by Maybelline, it aims to combine global artistry with Indian cultural expression, allowing users to experiment with bold and creative looks.

 Key features highlighted by the brand include:

• Festive Looks: Four AR makeup styles inspired by Diwali, Temple Look, Navratri, and Pujo traditions.
• Personalized Color Analysis: A tool that analyzes skin undertones to recommend suitable shades.
• Simplified, Inclusive Design: An updated interface to enhance usability for all users.
• Future Updates: Additional looks planned for release in October to keep the platform relevant.

“With the launch of Maybelline Look Studio, we’re excited to bring a unique, interactive way for Indian consumers to explore makeup,” said Jessica Rode, General Manager – Maybelline New York, India. “Snapchat is recognized as a prominent player in the global AR space, with a strong engagement among Gen Z audiences in India. Partnering with them allows us to meet our consumers where they are, with innovation that’s fun, immersive, and culturally relevant.”

“At Snap, we’re focused on how AR and AI can deliver real utility in people’s lives. Partnering with Maybelline New York for Look Studio shows how technology and creativity can work together to make beauty more useful, accessible, and personalized while still being fun.” said Resh Sidhu, Global Director, Snap AR Developer Marketing & Branded Innovation at Snap Inc.

With MNY Look Studio, Maybelline and Snapchat aim to bring together the best of beauty and technology, making every celebration more colorful, personal, and expressive.