IMPACT Magazine has done the hard work of watching, analysing, and ranking the standout ads of 2024. The outcome? A carefully curated list that highlights campaigns which brought fresh ideas, striking visuals, and groundbreaking innovation to the forefront—making us all take notice. These campaigns are a true testament to creativity, concept, execution, and the passion of their creators.
Claiming the 37th spot on the list is a delicious crunchy ad by McDonald's in partnership with DDB Mudra. The campaign puts the spotlight on the crunch and indulgent experience of eating the new McDonald's burger.
Conceptualised by Rahul Mathew, Chief Creative Officer, DDB Mudra Group and his team, the ad is a humorous break from regular burger campaigns. In the playful TV commercial, the crisp bite of the McCrispy Chicken Burger sparks a series of comedic events.
The campaign is anything but ordinary in the best possible ways. For its loud and refreshing campaign, this ad secures its spot on IMPACT Ads Hall of Fame.
