Media Care Brand Solutions has secured the integrated marketing mandate for haircare and beauty brand Velvetree, with a focus on brand positioning, digital marketing and consumer engagement.
Under the mandate, the agency will handle campaign planning, social media management, content and creative development, influencer collaborations and performance marketing. The campaigns will target salon owners, hairstylists, beauty professionals and consumers, with an emphasis on product education and purchase consideration.
Pardeep Aggarwal, Director, Velvetree, said, “Our ambition is to make Velvetree a preferred choice for beauty professionals and consumers seeking quality, value and a comprehensive product offering. As we build the next phase of our business, we want our communication to reflect both the breadth of our portfolio and the needs of the people who use it. With Media Care, we look forward to bringing that story to a wider audience and building stronger relationships with our customers and partners.”
Yasin Hamidani, Co-Founder and Director, Media Care Brand Solutions, said, “Velvetree presents an opportunity to build a brand that connects professional expertise with everyday beauty needs. Our focus will be on sharpening its positioning and giving each communication channel a clear role in building awareness, trust and preference. We look forward to helping the brand translate its product strengths into a compelling narrative that supports its business ambitions.”
Heemanshu Hemrajani, Co-Founder and CEO, Media Care Brand Solutions, added, “For a portfolio as varied as Velvetree’s, effective marketing starts with making the right products relevant to the right audiences. We will bring together educational content, creative storytelling, creator partnerships and performance insights to guide customers from discovery to consideration and purchase. The aim is to build a consistent brand experience, with campaigns that can be evaluated and refined against clear business objectives.”
Velvetree’s portfolio includes professional hair treatments, hair colour, haircare, skincare, body and foot care, and styling tools. The brand aims to expand consumer awareness, strengthen online sales and build repeat purchases while deepening relationships with salons and distribution partners.
