Media Care, a leading integrated marketing agency renowned for its cutting-edge digital strategies, has secured the social media mandate for the prestigious 14th edition of the IEIA Open Seminar and Exhibition Services Expo. The flagship event of the Indian Exhibition Industry Association (IEIA) will take place on 2–3 May 2025 at the iconic Bharat Mandapam in New Delhi.
The annual IEIA Open Seminar is regarded as a key platform for professionals across the exhibition and conference sectors. This year, it is expected to attract over 700 top-tier attendees, including exhibition organisers, senior trade officials, and prominent government representatives. Over two days, participants will immerse themselves in insightful knowledge sessions, explore the Exhibition Services Expo, and partake in pre-scheduled B2B meetings powered by advanced tech-enabled matchmaking tools.
Expressing her enthusiasm about the new partnership, Nidhi Sharma, Executive Director of IEIA, stated, “We are delighted to partner with Media Care as our official social media partner for this year’s seminar. Given their innovative approach and expertise in digital communication for exhibition industry, we are confident that their efforts will amplify our message, drive greater engagement, and significantly enhance the seminar's visibility and reach.”
Media Care, recognised for crafting compelling digital narratives and delivering measurable impact, aims to boost IEIA’s online presence and ensure maximum stakeholder engagement.
Yasin Hamidani, Co-founder of Media Care, commented, “Managing the social media mandate for the 14th IEIA Open Seminar is a testament to Media Care’s capabilities and deep understanding of the digital landscape. We’re excited to collaborate with IEIA to showcase India's dynamic exhibition sector to a global audience.”
Adding further insight into their approach, Heemanshu Hemrajani, Co-founder of Media Care, noted, “Our team will deploy targeted strategies to effectively communicate IEIA’s vision and create strong digital traction. With focused storytelling and data-driven campaigns, we aim to set new benchmarks in digital engagement for this prestigious event.”
The 14th IEIA Open Seminar promises to be a landmark event, offering participants access to pioneering innovations, impactful product unveilings, and valuable networking opportunities, further cementing India’s position as a rapidly growing global economic force.
