MediBuddy, a digital healthcare company, has launched the #EverySecondCounts campaign to highlight the urgency of sudden cardiac arrest—one of India’s leading health threats. The initiative aims to raise awareness, encourage timely intervention in emergencies, and promote everyday lifestyle practices to safeguard heart health.
The campaign film depicts the continuous work of the heart and the sudden silence when it stops, underscoring how quickly life can change. It delivers a practical message: urgent action, such as administering CPR, can mean the difference between life and death. At the same time, long-term habits like healthy diets, regular exercise, stress management, avoiding smoking, maintaining a healthy weight, and routine health check-ups remain critical for prevention.
Statistics underline the urgency. According to the Indian Heart Journal, sudden cardiac arrest claims nearly 40 lives per 1,00,000 adults aged 35 and above annually in India. Estimates from Medanta Hospital suggest around 7,00,000 sudden cardiac arrest deaths each year in the country. Quick intervention, especially CPR, has been shown to significantly improve survival chances. Through #EverySecondCounts, MediBuddy is urging communities to become heart-smart by learning CPR, adopting preventive lifestyle practices, and prioritizing timely health screenings.
Speaking about the campaign, Manu Sankar Das, Head of Brand Marketing at MediBuddy, said, “Heart health cannot be an afterthought in today’s fast-paced world. In the face of a silent epidemic like sudden cardiac arrest, reactive medical aid alone is not enough. Our #EverySecondCounts campaign is a call to action—urging everyone to be prepared for emergencies by mastering CPR, while also embracing everyday habits that build lasting heart resilience. This World Heart Day, we’re not just inspiring awareness; we’re empowering individuals to take charge of their heart health and help transform outcomes for families and communities across India.”
Conceptualised and produced by MediBuddy’s in-house creative team, the campaign film runs 1 minute 54 seconds and is being promoted across digital and social media platforms in the lead-up to World Heart Day.
Watch the full video here:
