MediBuddy, India’s largest digital healthcare company, is celebrating International Women's Day with the launch of an interactive campaign, #HerHealthBuddy. The initiative seeks to challenge misconceptions, break stigmas, and provide crucial education about women’s health. Through an engaging quiz format, expert insights, and myth-busting facts, the campaign empowers women to take control of their health and encourages society to prioritise women’s well-being beyond just one day of recognition.
Women’s health is often overlooked, misunderstood, or surrounded by misinformation. To address this, #HerHealthBuddy presents an interactive challenge covering vital topics like menstruation, reproductive health, and medical disparities.
Questions such as, “How many years does the average woman spend menstruating?” and “What’s the most common undetected health condition among women?” highlight essential but often unspoken facts. Each answer is supported by educational insights, shedding light on overlooked health concerns such as thyroid disorders, period stigma, and the gender gap in medical research.
Women’s health isn’t merely a ‘women’s issue’—it’s a family issue that impacts communities and, ultimately, the world. While society celebrates women’s achievements, real progress requires prioritising their health through education, support, and systemic change.
Speaking about the campaign, Saibal Biswas, SVP and Head of Marketing, PR and Partnerships at MediBuddy, stated, “Women often bear the weight of complex biological experiences, managing incredible bodily transformations with remarkable resilience. However, the lack of comprehensive health education—the belief that women must endure health challenges silently—often leads to misunderstandings and self-neglect. With #HerHealthBuddy, we’re taking a step towards changing that narrative. Knowledge is power, and by educating women and those around them, we empower them to make informed choices about their health. This Women’s Day, let’s do more than celebrate. Let’s care. Let’s educate. Let’s #AccelerateAction.”
MediBuddy aims to bridge the gap between awareness and action, encouraging women to prioritise their well-being and seek comprehensive healthcare support.
The campaign was conceptualised and produced by MediBuddy’s in-house creative team. The video, titled #HerHealthBuddy, has a duration of 1 minute and 44 seconds and will be shared across all social media platforms.
