Meesho has launched 'Vaani- Your Meesho Dost', a Gen-AI powered conversational voice shopping assistant, aimed at making e-commerce more accessible for users accustomed to offline, conversational shopping experiences.
The assistant is designed for users, particularly in tier 2 and beyond markets, where navigating digital interfaces through typing and filters can be less intuitive. It enables users to interact through voice, ask follow-up questions and refine choices through an ongoing conversation.
According to the company, the assistant supports users across the entire shopping journey, from product discovery to purchase. It interprets user intent, surfaces relevant options and provides contextual information such as product details and reviews. It also assists with steps such as payment selection and delivery confirmation.
The system is built on an AI architecture that uses edge computing for speech processing, allowing for lower latency and cost efficiency. It also incorporates a multi-agent framework to handle complex interactions and has been trained on regional language nuances to improve contextual understanding.
Sanjeev Kumar, Co-Founder and Chief Technology Officer, Meesho Limited said, “At Meesho, AI has always been at the core of how we build for scale. With over 251 million annual transacting users, we have a deep understanding of how India shops, and that allows us to anticipate and solve for consumer needs in ways that very few platforms can.”
“Over the years, we have embedded AI and ML across every part of our marketplace, from discovery and pricing to logistics, trust and seller growth. Vaani is a natural extension of this journey. It brings together conversational AI with Meesho’s commerce intelligence to support users from discovery to purchase. The assistant understands user intent, asks follow-up questions, surfaces relevant products, and guides users through key steps in the purchase journey, making the experience more intuitive. Built for real-world usage at scale, it delivers fast, reliable, and context-aware interactions. We believe this is a meaningful step towards making e-commerce more accessible and more human, and towards shaping a future where technology adapts to people, not the other way around,” he added.
The company said early adoption indicators show engagement with the feature, with a majority of users finding voice-based shopping intuitive and easier to use. Within the first month, over 1.5 million users interacted with the assistant.
According to Meesho, users engaging with the assistant recorded higher conversion rates and demonstrated more efficient movement from product discovery to purchase, along with lower return and cancellation rates.
