Mentos, the iconic fresh gums from Perfetti Van Melle, brought a blast of cool to Social Nation 2025 with its immersive Mentos Ice Tunnel. As the official Freshness Partner, Mentos elevated the festival experience with this one-of-a-kind attraction at Jawaharlal Nehru Stadium, New Delhi.
At the heart of the buzzing festival stood a ginormous Mentos Ice Tunnel—a walk-through installation packed with icy visuals, chilling effects, and an atmosphere brimming with freshness. The playful and immersive zone offered visitors a cool escape from the festival frenzy, becoming a perfect spot to refresh and recharge.
Much like Mentos Gums that awaken your senses with every chew, the Ice Tunnel delivered a full-sensory experience. From icy visuals to crisp sound effects and cool breezes, stepping inside the tunnel truly felt like stepping into a Mentos Gum—bursting with flavour, chill, and a rush of pure freshness.
The activation drew impressive footfall, with attendees lining up for their dose of chill amid the high-energy atmosphere. Whether they were there to meet their favourite digital creators or soak in the vibrant vibe of Social Nation, the Mentos Ice Tunnel offered a refreshing break from the summer heat—Mentos style.
