Mercedes-Benz India has announced the India leg of its global "140 Years. 140 Places." world tour, celebrating 140 years since Carl Benz patented the world's first automobile. The transcontinental journey, featuring three Mercedes-Benz S-Class luxury limousines, will begin in India this July after travelling more than 60,000 kilometres across six continents and over 55 countries.
Named Gotlieb, Carl and Bertha, the three S-Class models will travel across some of India's most iconic destinations, showcasing the country's cultural heritage, architectural landmarks, geographical diversity and spirit of innovation. The routes will span locations including Delhi, Mumbai, Bengaluru, Jammu, Leh, Hampi, Coorg, Varanasi, Jaipur and Pune, with one leg extending into Bhutan.
The initiative commemorates Mercedes-Benz's 140-year legacy of engineering excellence while positioning the S-Class as the brand's flagship symbol of innovation, luxury and technological progress.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, "Mercedes-Benz’s much awaited '140 Years. 140 Places.' world tour is coming to India, celebrating the Three-Pointed Star’s 140 years global legacy of innovation and progress. In India, this world tour aims at capturing the rich cultural tapestry, awe-inspiring architecture, the unique geographical diversities and the unmatched energy and spirit of our customers, who define Mercedes-Benz’s legacy. India is the famed land of tradition and cultural heritage, as much it is for technological innovation and rapid progress- qualities that strongly resemble S-Class’ own distinguished journey over the decades. We are proud to host ‘140 Years. 140 Places’ global journey in India, narrated through our flagship S-Class.”
The "140 Years. 140 Places." campaign forms part of Mercedes-Benz's anniversary celebrations, reflecting the brand's pioneering role in automotive history while highlighting its continued focus on shaping the future of mobility.
