Mercedes-Benz India has entered into a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season, marking the luxury automotive brand’s first association with competitive padel in India.
The partnership has been facilitated by Fuse India, Omnicom Media’s sports and entertainment agency, bringing together Mercedes-Benz India and PadelPark India’s Indian Padel Tour. Through the collaboration, the brands aim to tap into the growing popularity of padel in India and engage with emerging premium lifestyle communities.
Padel, one of the world’s fastest-growing participation sports, has been gaining momentum in India, particularly among entrepreneurs, professionals and business leaders. The association reflects Mercedes-Benz India’s focus on building connections with audiences through sport, lifestyle and experiential platforms.
Organised by PadelPark India, the Indian Padel Tour is positioned as India’s largest competitive padel platform. Since 2024, IPT has hosted 37 tournaments across seven cities, engaged over 5,000 players and built a community of more than 50,000 enthusiasts.
The Mercedes-Benz Indian Padel Tour 2026–27 season will feature 19 tournaments across 10 cities, including 10 City Opens, five Grand Slams and four Special IP events. The season will kick off with the opening tournament at Mumbai’s World Trade Centre from July 31 to August 2, 2026, and conclude with the finale in Bengaluru in June 2027.
Speaking on the partnership, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture-shaping modern trends. The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends.”
Jigar Rambhia, Head of Fuse India, added, “Culture is constantly creating new spaces where brands can build authentic relationships with audiences. Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country’s premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.”
Commenting on the partnership, Jigar Doshi, Co-Founder, PadelPark India, remarked, “The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”
With padel gaining wider adoption in India, the partnership highlights the growing role of sports platforms in helping brands connect with evolving consumer communities. The collaboration brings together Mercedes-Benz India, Fuse India and PadelPark India to support the development of competitive padel in the country.
