Mercedes-Benz India has introduced its festive campaign, ‘Dream Days,’ created by Team X as part of BBDO India. The campaign, titled ‘A Dream is Never Too Far Away,’ highlights India’s dreams and dreamers, portraying aspirations through the lens of the brand. Each road, curve, and encounter is presented as a reflection of these ambitions.
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As part of the campaign, an innovative print ad in a leading national newspaper placed the Mercedes-Benz steering wheel in the hands of readers, creating an immersive experience for audiences. Josy Paul, Chairman & CCO of BBDO India, said, “There’s a kind of electricity to dreams; the way people aspire, hope, and imagine their future. We tapped into that feeling by placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An innovative front-page idea – to engage and connect with millions of dreamers across the country… to feel the future turn in their palms. A test drive before the test drive.”
Pritish Nathaniel, Senior Vice President & India Market Lead, Team X BBDO India, added, “With 'Dream Days', we aimed to create a campaign that transcends conventional automotive advertising. It is a campaign that celebrates the aspirations and dreams of India. An evocative reminder that dreams don’t stand still. They move, they rise, and they dare us to go further. And this powerful emotion is what we hoped to capture at the heart of the campaign."
The Dream Days campaign has been rolled out across print, retail, connected TV, digital, and social media platforms, emphasizing the message that a dream is never too far away.
